Act Now for Autism

Few ads make one think like the one above does. This ad successfully incorporates all three appeals to make an effective and easily understandable ad that amplifies the constant isolation that a person with autism faces. Ethos is first established with the TreeHouse and TalkTalk Group logos on the bottom right. These are respected charities and foundations in the United Kingdom, and thus establishes the adverts credibility to the viewers. Ethos is further incorporated with the "talkaboutautism.org.uk" URL on the bottom. Logos is found in the elongated statement running along the wall reading, "The longer a child with autism goes without help, the harder they are to reach." This is an example of logos because the longer we delay help for children with autism, the more difficult it will be to reach out to them in the future. The same statement also includes pathos because it dramatizes the emotions and struggles that sufferers of autism experience daily if they go without help. Effective awareness ads convey the maladies that sufferers of any disease experience, and this ad does exactly that when pathos is further evidenced with the image used in the ad, as it shows a mother reading to her autistic child, but the child is emotionally far away. This appeals to the audiences emotions, especially those of parents, as any good parent wants the best for their child. Every parent wants to be able to easily communicate and interact with their child, but not treating their autism will affect even the most basic of daily interactions. This is a powerful ad that will resonate in the hearts of parents of both healthy and autistic children.